Thanks for visiting our Privacy Policy. This privacy statement describes how Fish Tales Multimedia, Lda. collects and uses the personal information you provide. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

1.Collection and Use of Information

In order to provide you with our Services, we collect certain information from you when you register and interact with our Services. The information we gather falls into two categories: information you actively provide (for instance when you create a Flower Power account), and information we collect through your use of our Services.

A. We collect the following personal information from you:

Contact Information such as your name, email address and a password. You may also provide additional information such as a profile picture

Unique Identifiers such as user name, account number, password

Contacts. With your permission, we access your mobile address book contacts, including names, phone numbers, email addresses, and social media handles, if available.

Information You Post. We collect information or other content that you may post using our Services (such as text, photos, location, friends you are invite) or actions that you take using our Services (such as changing your profile picture, or connecting to third-party apps). We collect this information whether you post it directly to our Services or via a third-party service. When you post things like photos on our Services, we may receive additional related data (or metadata), such as the time, date, and place you took the photo or video.

Preferences Information you provide such as plants and its tuning options, or communication or marketing preferences

Usage activity about how you interact with us such as your plant activity and its lifecycle, what content you viewed, and which areas of our site/application you visited

Payment Information. We do not collect credit card information. Purchases for upgrade to our Pro service are handled by third party app store such as Apple’s App Store. We are not responsible for the policies and practices of such app stores.

Device Information

B. We also collect the following information from you:

Demographic information such as gender and zip code or country of origin

Other Services. We receive information when you choose to connect social media or other third party accounts and applications with your FlowerPower account, including a token to authenticate your identity between these accounts

Information about your mobile device such as your mobile device id (similar to a website IP address), device type, and mobile service carrier

Cookies and Other Tracking Technologies. We may also collect certain information through the use of cookies and other tracking technologies. We may use session cookies, persistent cookies, and other tracking technologies to better understand how you interact with our Services, to monitor usage by our users and web traffic routing on our services, and to improve our Services

As is true of most Web sites and mobile applications, we automatically gather information about your computer / mobile device such as your IP address, browser type, referring/exit pages, language and operating system

C. We use this information to:

To provide our Services or information you request

Send you requested plants, product or service information

Send product updates or warranty information

Administer your account

Send you push notifications when you are using our App. If you do not want these notifications, you can manage your preference either through your device or App settings depending on your device type.

Send you a newsletter or other email communications

Send you marketing communications

Improve our App and marketing efforts

Conduct research and analysis

For any other purpose for which the information was collected

D. Accessing And Modifying Your Personal Information

You can access and modify the personal information you provide to us by editing your profile or deleting content you have posted. In your account settings, you can either temporarily log out from your account.

If you log out from your account, we cease sending you push notifications, but we will save your information in case you later decide to reactivate your account.

If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will permanently delete your account information and plants life cycles. Please note that we will continue to store certain information for analytics purposes, but that information will not include your personal information such as name, email address, or telephone number. We will also retain any information as required by law.

E. Choice/Opt-Out

You may opt-out of receiving our newsletters or marketing emails from us by following the unsubscribe instructions included in each newsletter or marketing email.

F. Social Networks

We enable you to create a profile, and share information such as photos, with others within a social network. We cannot control the actions of others with whom you may choose to share your information. Also we cannot guarantee that the content you post will not be viewed by others outside your social networks.

G. Information Obtained from Third Parties

If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

2. Location Services

We will collect location information based on, for example, your phone’s GPS coordinates (such as when you choose to be notified when you are close to your plant), unless you configure your operating system settings to prevent our collection of location information.

3. Sharing your Information

We will share your information with service providers and other third parties who are working with us to perform functions and process user data on our behalf. Service providers have access to your personal information only to perform services on our behalf and are obligated not to disclose it or use it for any other purposes). Some of these service providers and other third parties, such as analytics providers, may collect information about your online activities over time and across different websites or online services when you use our services. We are not responsible for the actions of third parties, nor are we responsible for any additional information you provide directly to any third parties.

A. We may disclose your personal information

as required by law, such as to comply with a subpoena, or similar legal process.

when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

if Fish Tales is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

to any other third party with your prior consent to do so.

B. We may analyse your Flower Power usage patterns and data collected to feed an analytics platform for the gardening and lifestyle brands and other industry partners we may work with.

your privacy is always protected, data is used in bulk and aggregated formats and never discriminated to the level of individual users.

your info detailed in 1A and 1B is never shared and never will be.

communication and interaction between brands and partners and the Flower Power user base will always happen through the platform and its communication channels (web, email, mobile Apps) and always be intermediated and vetted by Fish Tales, unless users give their explicit consent otherwise.

We may selectively make your personal information available to other companies so that they can market their related products or services to you. If you do not want us to make your personal information available to these companies, contact us at

4. Security

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

If you have any questions about security on our Web site and Application, you can contact us at

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at

5. Other Informational

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

6. Contact

Please contact us if you have any questions about our Privacy Policy by email:
September 15, 2014